MASTER Risk Model

MASTER

About Us

Our Mission

Our mission is to empower individuals and organizations to master uncertainty, embrace growth, and turn challenges into opportunities. We believe risk-taking is a skill anyone can learn, and our framework transforms this belief into practical strategies for success.

Who Are We

Our framework is built on research, innovation, and real-world application. Developed through collaboration with industry experts and behavioral scientists, it’s a practical, evidence-based approach proven to deliver measurable results for individuals and organizations.

Meet the

Founder of the Model

Marina Tognetti, founder of the MASTER Risk Model, helps individuals and organizations turn uncertainty into opportunity.

Her diverse background reflects a blend of entrepreneurial leadership, corporate expertise, and strategic rigor.

Entrepreneurial Vision

As the founder of mYngle, Marina built a global online learning platform, navigating high-stakes decisions and challenges in the tech industry.

Corporate Expertise

With leadership roles at eBay, Procter & Gamble, and Philips, she gained profound insights into strategy, decision-making, and driving business growth.

Strategic Foundation

An INSEAD MBA graduate and former consultant at The Boston Consulting Group, Marina integrates evidence-based methods into the foundation of the MASTER Risk Model.

Marina Tognetti is also the author of the upcoming book M.A.S.T.E.R. Risk: Turn Risk into Opportunity and Grow, which redefines risk as a learnable skill with actionable strategies to help you achieve sustainable growth. Stay tuned for its release!

Mastering risk isn’t about being fearless—it’s about turning uncertainty into opportunity.

The Story Behind the MASTER Risk Model

The MASTER Risk Model

Grounded in scientific research, the model integrates insights from

psychology behavioral science cognitive theory

ensuring a practical and evidence-based approach to mastering risk

The MASTER Risk Model was inspired by Marina Tognetti’s entrepreneurial journey.

While building her company, mYngle, she faced countless challenges and realized an important truth: risk isn’t a threat—it’s a process that can be learned and mastered.

She also noticed a gap in the way success was approached. Business advice focused on strategies and tactics, while personal development emphasized mindset or skills. Rarely were these elements combined

To bridge this gap, Marina created a framework to help individuals navigate uncertainty with actionable steps.

When she shared the idea, the response was immediate: people wished they’d had this framework earlier in their own careers.

This is the support Marina wished she’d had when building mYngle. Rooted in the principles of entrepreneurship—the riskiest game of all—it proves that if it works there, it can work anywhere.

Ready to drive results?

Explore the MASTER Risk Model

Join the Waitlist for the Book Launch!